Life stories

Telling other people our life story can preserve our memories and identity.

Telling other people our life story can preserve our memories and identity.

Although I’ve been a graphic designer for most of my life, I have been working as a carer on and off for 4 years now. I love working with people and helping them to feel comfortable and happy about themselves. As part of my training, I’ve started a course about Principles of Dementia with Somerset College. To my amazement, one of the units explain that producing a book or leaflet about a person’s life, can help a great deal not only with their person-centred care – informing the staff about the individuals’ preferences, strengths and weaknesses – but also to help them to retain their memories and their identity.

In their own words:
“It is often easy to think about people with dementia as you see them now, and forget that the person’s life may have been different prior to them developing dementia. However, in order to practice person-centred care it is important that we have an understanding of each individual’s past. Life history is a process that can be used to enhance the care provided and to facilitate positive interaction with people who have dementia. Life history is not just about compiling a profile of the things a person has done in the past or where they have lived; it is a way of finding out about who the person is and using this information to provide individualised support in the most appropriate ways.”

A life history book doesn’t have to be necessarily chronological, it can take the format of a scrap book, a life story book or a time line, whichever suits the person’s needs. A more family friendly version could be produced where the family members could add their own comments to pictures, naming people who are not very well known, and commenting on stories that have been passing around the family.

I have been collecting material for some time now, photos, documents, mementos, and have started my own family history book, so I can pass on my life experiences and lessons learned! The memories and feelings that come with it are magical, and really worth the effort, so … Why not start yours?


All About SEO on

Thank you, Elisabeth, just what I was looking for! =)

The Blog

We get a lot of questions about SEO here on, and no wonder — you work hard on your site and want to get the word out! SEO stands for Search Engine Optimization. SEO recommendations are intended to help your site rank higher and more accurately in search engines, like Google. Say you write a blog about sailboats. When someone Googles “sailboats,” how many pages of results do they have to scroll through before they see a link to your blog? The goal behind having good SEO is to increase your website’s SERP (Search Engine Results Page) ranking.

Ideally, you want your link to be on the first page of results. The best ways to accomplish this are:

  • consistently publish useful, original posts about sailboats; and
  • promote your blog in intelligent ways to people who are looking for information about your topic.

The more traffic your blog receives for sailboat-related searches, the…

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Ninguém “gosta” de escrever reviews sobre produtos e serviços, mas faz mesmo assim

Fico impressionada com a capacidade de fazer com que uma informacao seja mais legivel e interessante para um publico curioso e sedento de clarificacoes! =)

Arquitetura de Informação

…mesmo que não haja prêmios, descontos ou outras recompensas envolvidas.

É isso que mostra o estudo consolidado pelo pessoal da Demand Force no infográfico abaixo. Pelo que aponta o estudo, as pessoas deixam reviews e comentários sobre produtos e serviços que já utilizaram com um objetivo bastante nítido: ajudar as outras pessoas a tomarem boas decisões.

É claro que “o que você diz em pesquisas não é necessariamente o que você sente ou pensa”, então os números devem ser avaliados com cautela.

Clique na imagem para ampliar.

Motivos pelos quais as pessoas escrevem reviews sobre produtos e serviços

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The Perfect Website Anatomy

After wandering on the internet for so long trying to find the magic answer for an easy to read website, I finally found this… It’s very basic, but the numbers are eye opening, and the ideas can easily be used in almost any web site. I just wished they mentioned something about the copy writing… I’m sure the quality + quantity of text on a page makes it more or less attractive and effective!

Working on it… =)

From Arquitetura de Informaçao blog

From Arquitetura de Informaçao blog

Online Presence

Reading the book ‘Brand You‘ by John Purkiss and David Royston-Lee made me think of all the things that I’ve done in my life or that I would like to achieve. The authors know how to make us think of all those qualities we admire in people around us, and encourage us to make them part of our own values and goals.

If you think about it, it’s so easy! Just being our true self can create the most powerful brand we can possibly have.

In one of her training courses in, author Mariann Siegert quotes  Confucius: “Find a job you love, and you’ll never work a day in your life.”

Obviously this is easier said than done when we have bills to pay, but it’s so true!

Now that I’m a grown up kid, I look back and I can see clearly the areas in my life where I’ve done my best because I was passionate about what I was doing. There’s always an element of defining who we are by the things we do, and that’s why I like to be engaged in something constructive. It does make me feel good about myself and others around me too. When we feel good about ourselves our personal brand reflects that and people feel happy working with us.

Now, after graduation, it’s just a matter of setting some goals and keeping up the good work!

Copyright at the London Book Fair

Publishers are struggling to find a way out on protecting Intellectual Property in the electronic world. Yesterday, at the London Book Fair, Francis Gurry, the UN’s Director General for the World Intellectual Property Organisation (WIPO), very tactfully said that we need to discuss the matter and find a way out together. Most countries haven’t created a copyright policy for digital products yet, and those that already have one, are finding it hard to make it work across the boundaries.

One of the main concerns is that the publishing industry is at risk of loosing a lot of money not only from piracy, but in fighting it as well. Philip Jones, in his article for The Bookseller, quotes David Shelley (LBF Digital Conference speaker) in his concern for the costs of handling piracy:  “Money spent on print and paper will be spent on specialists to fight piracy and that is a team of many people. Piracy websites are proliferating, and we are scanning the entire web, and investing in software too. The costs of this are only getting more expensive, and could spiral way out of control. There are also legal costs, when sites refuse to take down content.”

We must not forget, though, that the people who are most interested in protecting their creations are the authors themselves and, according to an agent, they are not so worried about it. He says: “I would love to know what publishers are actually doing to fight piracy. I can’t imagine any publisher is together enough to combat it. None of my authors are complaining to me about piracy and surely they are the ones who would be most concerned.”

Obviously the discussion will not end so soon, and any suggestions on how to tackle the issue is very welcome indeed.

New Children’s Books Page

The Guardian Children’s Books page was launched today as a new book club that will involve children from all around the world to review and talk about their reading. There are three reading zones: seven and under, eight to 12 and 13-plus. The curators are of all ages, with the older ones writing down the reviews for the younger ones, who are still developing their reading skills. But the most amazing thing about all this, is the maturity of its curators, who profess to have a very sophisticated reading taste.

Claire Armitstead, in her article of 1 March, says that the level of their readings is very impressive. She mentions that the new technology is helping children to develop a varied taste. In her own words, “research carried out for World Book Day suggests that a growing number of teenagers are using the new technologies not just to chat to friends but for serious reading. From a sample of 505 teens aged between 13 and 18, 40.8% had read a book on a computer, nearly one in five (17.2%) had read one on a mobile phone, and 13.3% on a Tablet or iPad.”

But what’s most impressive, is that the page will be ran by kids alone, with no involvement of adults. The contributions come from all over the world, forming a panel of 100 young curators, who are from as varied places as Peru and Egypt.

Jacqueline Wilson, the creator of Tracy Beaker and former children’s laureate, reads from her book Lily Alone and answers questions from young readers of the Guardian children’s books site.

That’s the beginning of their independence as readers, where kids can find more information about books written by their peers and not by adults.

Who needs an adult anyway? =)

Contact us all!

Just startled by the amount of ‘share’ networks I found in the ‘Contact Us’ page in the National Gallery web site. Nothing less than 335 share web sites! See small ‘Share’ icon at the bottom of the page? Hard to spot, but a giant when you click on it. One of them took me straight to the WordPress blog sign in window. Although this list seems to be overwhelming, I’m well impressed by the speed with which we can share things now… Anyone in the world can access and share whatever information they need. Nothing more democratic than that!

Apologies from Google

It seems that fishing with the wrong net can cause problems even for giant companies like Google. The DW-World says that they had to apologize for collecting personal data like fragments of emails and passwords by mistake when passing with their camera car in the streets. The Information Commissioner’s Office had found Google guilty of a “significant breach of the Data Protection Act”, but as it was very difficult to prove it, they wouldn’t seek monetary damages. A professor from the Oxford Internet Institute, says that the most important thing about this conflict is that Google promised to improve data protection training for its employees and create more privacy documents in the future. It seems that Google is very keen on pleasing countries like Germany regards privacy policies, and in fact their privacy research has been done at first in Munich. They know that if they please a tough market like that, they will be fine all around the world.

Digital Innovation Award

Good news for designers, developers and writers: FutureBook announced their new publishing award for Digital Innovation. And that’s great news, because if there’s a place for innovation, a competition is a good start, taking into consideration that there will be research involved. The categories are varied, showing an open mind and awareness of the struggles in the digital discovery across the market.

The one that stands out is the Best Workflow Innovation, that reward a company or a person who was innovative in the work process, which is a very unusual but very important achievement. Nothing like making your daily routine a matter of challenging old formulas.